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Strategic plan -

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Strategic plan


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2013-2015 Strategic Plan


Harness the power of online tools to support participation in public life, strengthen communities, and build democracy.

Goal 1 - Inclusive Engagement: Strengthen, broaden, and stimulate diverse engagement through effective, meaningful, and informed online discussion and exchange on public issues

  • Strategy 1.1: Actively engage people from diverse backgrounds, perspectives, and less-represented groups to raise unique community voices, as well as increase listening, understanding, respect, and civility among all
  • Strategy 1.2: Strategically expand the number and geographic distribution of local online groups (e.g., Neighbors Forums, Issues Forums) and next generation online engagement opportunities
  • Strategy 1.3: Improve effectiveness, reach, and sustainability of civic online engagement and social media activities

Goal 2 - Active Citizenship: Empower people through interactions, experiences, and online skills to have an impact on their communities and governments

  • Strategy 2.1: Build capacity of people to participate in more effective ways
  • Strategy 2.2: Collaborate with other organizations that bring people together around issues and places
  • Strategy 2.3: Create face-to-face opportunities for people to collaborate in addition to online platforms
  • Strategy 2.4: Increase the use and relevance of information resources about governance, elections, the media, and public affairs to help address public challenges

Goal 3 - Effective Practices and Tools: Develop, leverage, and disseminate online practices and tools from around the world to promote engagement and active citizenship

  • Strategy 3.1: Collect, curate, and disseminate relevant effective practices
  • Strategy 3.2: Help practitioners, volunteers, and organizations make use of effective e-democracy practices, tools, and lessons
  • Strategy 3.3: Create and implement metrics and evaluation tools for all our projects and share results
  • Strategy 3.4: Provide education and training for local leaders and community members on online engagement and public transparency, and provide strategies, models, and tools
  • Strategy 3.5: Use open source tools to the greatest extent possible and work to ensure that major investments in our primary software platforms are released under common open source licenses

To contact the Board or visit our website for more information:

Previous plans:


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