The 2012 BeNeighbors.org stand alone directory site has a primary goals:
- Help people find nearby neighborhood/community online groups
An estimated 20 million adult American Internet users have joined a neighborhood e-mail list or forum and/or a social network site group connected to community issues (10.5% of adult Internet users total). The long-term goal of this site is to double the number of Americans who can easily find and join such local online groups by making it easy to find them online NOT just via the typical (yet powerful) word of mouth route.
The secondary goal is to:
- Promote the spread of online neighbor by connecting emergent community leaders to the advice and tools required to successfully host online neighborhood exchange and engagement online